In Mike, you'll find not just a consultant, but a dedicated ally who brings a wealth of knowledge, a strategic mindset, and a passion for achieving results. He is poised to guide your business towards its goals in the competitive landscape of today's ever-changing business environment.

In the role of an Account Manager, Mike played a pivotal role in implementing end-to-end retail activation strategies for global brands. His meticulous attention to detail, combined with his ability to orchestrate complex projects, ensured that global brands could seamlessly bring their activations to life. Mike's expertise in this area has been instrumental in guiding businesses to achieve their retail activation goals.

Mike's leadership journey led him to the promotional products industry, where he served as a team leader. Here, he demonstrated his prowess in leading and motivating teams to deliver exceptional results. His ability to inspire his team members to excel, coupled with his strategic vision, has been instrumental in driving success in the promotional products arena.

Mike's entrepreneurial spirit came to the fore when he set up his own business specializing in lead generation. This venture showcased his ability to identify market opportunities, craft innovative solutions, and navigate the intricacies of entrepreneurship. His entrepreneurial experience has enriched his consulting practice, offering clients insights into carving out their own entrepreneurial paths.

For eight years, Mike made significant contributions at Philip Morris Ltd, where he held multiple roles ranging from field sales to Senior National Account Manager (SNAM). In his SNAM role, he masterminded the investment strategy for high-profile grocery, wholesale, forecourt, and convenience accounts. His in-depth understanding of the consumer goods industry, coupled with his strategic thinking, contributed significantly to the company's growth and success.

Mike's journey also includes pivotal roles as a Sales Director at multiple brand activation agencies. In these capacities, he excelled in building and nurturing client relationships, driving revenue growth, and ensuring that brand activation campaigns delivered exceptional results. His leadership acumen and deep industry insights have been instrumental in shaping successful brand activation strategies

Additionally, Mike has served as a consultant to a global brand seeking to make its mark in the UK market. His ability to navigate the complexities of market entry and offer strategic guidance has been instrumental in facilitating a smooth and successful transition for the global brand.

Throughout his career, Mike has cultivated meaningful relationships and a well-deserved reputation as a trusted business expert. His commitment to excellence, adaptability across diverse industries, and a unique blend of leadership and entrepreneurial acumen make him a formidable partner for businesses seeking transformation, growth, and strategic guidance.

Mike Challinor

In Lisa, you'll find not just a consultant, but a dedicated partner committed to transforming your vision into reality. She brings a wealth of knowledge, a network of invaluable connections, and a track record of success that will propel your start-up business to new heights in the competitive landscape of today's business world.

Lisa's journey into the world of business consulting began with a foundation in media technology sales. Armed with a keen understanding of the rapidly evolving tech landscape, she has not only kept pace with emerging trends but has also helped start-up businesses harness the power of cutting-edge media technology. Her ability to translate tech jargon into actionable strategies has empowered businesses to stay ahead of the curve and gain a competitive edge in today's digital age.

Lisa's expertise extends beyond sales and technology. As a seasoned senior leadership assessor, she has played a pivotal role in identifying and nurturing leadership potential within organisations. Her discerning eye for leadership dynamics has guided businesses in the recruitment and development of top-tier talent, ensuring that leadership teams are equipped to drive success and innovation.

Stepping into the art world as a gallery director, Lisa blended her business acumen with a passion for the arts. Her tenure in this unique role allowed her to foster creativity and innovation while managing the intricacies of running a successful gallery. This experience has provided her with a distinctive perspective on the intersection of creativity and strategic thinking, a perspective that enriches her consulting approach.

Lisa's leadership abilities shine brightly in her role as a national sales team leader for a renowned household brand. Leading high-performing teams and exceeding ambitious sales targets became second nature to her. Her experience in this capacity has not only polished her leadership skills but has also equipped her with a deep understanding of sales strategies that drive revenue growth—an asset she brings to this consulting practice.

Lisa's career also boasts a stint in software sales, where she mastered the art of understanding market dynamics and devising strategies to propel start-up businesses forward. Her insights into the software industry have empowered companies to optimize their software offerings and enhance their market presence.

With an entrepreneurial spirit, Lisa delved into venue management, where she became adept at orchestrating events, optimizing operations, and delivering unforgettable experiences. Her hands-on experience in this arena has equipped her with insights into client engagement and operational efficiency that have proven invaluable to start-ups in the events and hospitality sector.

Throughout her illustrious career, Lisa has cultivated meaningful relationships and earned a reputation as a trusted senior consultant in the start-up business world. Her commitment to building lasting connections, coupled with her extensive experience across diverse industries, positions her as the go-to advisor for start-up businesses seeking growth, innovation, and a strategic edge.

Lisa Challinor


Greg is a seasoned professional with a rich and diverse background in the Fast-Moving Consumer Goods (FMCG) industry. As the CEO and Founder of Sanders Business Consultancy Ltd, based in Cheshire, Greg has established himself as a dynamic leader and strategic thinker.

Greg's consultancy is a testament to his commitment to providing specialised commercial expertise and business consultancy across diverse industries. With a focus on brand building, strategic account management, and business strategy, he adds substantial value to businesses. Notably, he achieved success working with Elite Healthcare Distribution Ltd, crafting business strategies for healthcare products and spearheading the launch of a ground breaking vaping innovation in 2021.

As the Chief Revenue Officer at Nebulos Ltd, a part of the Elite Growth group of companies, Greg is dedicated to delivering an unparalleled vaping experience. The company focuses on cutting-edge CBD products and traditional nicotine consumption methods.

Greg's international experience is showcased in his role as a business consultant for Après. In Sweden, he assists a successful Swedish nicotine pouch brand in expanding its footprint in the UK & IRE markets. His responsibilities include securing high-profile product listings and providing strategic business advice.

During his contract role at Western Union, Greg played a pivotal role in building the company's presence in the UK key account landscape across multiple channels. His ability to to blend strategy with relationship building was forefront in this role.

Greg spent just over 10 years in multiple high profile roles at Philip Morris International, Greg demonstrated exceptional leadership, leading the sales team and accelerating the vape channel to become the largest in terms of sales value and profit in the UK within just two years. As well as being National Account Controller leading a team of SNAM's through a period of unprecedented growth in the UK market across the highest profile grocery and wholesale accounts.

Greg's career is marked by impactful roles such as Director of Sales at Tasties of Chester Ltd, Commercial Manager at Mrs Lams Delicious Food Co Ltd, and National Account Controller at Gibson's Foods. These positions underscore his ability to achieve ambitious sales and profit targets, secure key listings, and drive business success.

Greg possesses a robust skill set that includes Marketing Management, Key Account Management, Fast-Moving Consumer Goods (FMCG), Sales, Negotiation, and Management Consulting. His career trajectory showcases a wealth of experience and a track record of success in various facets of the FMCG industry.

Greg Sanders